Basim Mousilli

Managing Director at Insert Fuel

Mount Everest 2024

Mount Everest 2024

I Help You

Let Go, Boss!

🤖 AI & Automation

I help business leaders let go by leveraging AI to streamline processes, automate tasks, and attract more leads. With 20 years of experience in Business Automation and Digital Transformation, I’ve guided Fortune 500 companies to elevate their efficiency and scale faster. Let's transform your operations so you can focus on what truly matters.

💎 Creative Marketing

At Insert Fuel, I combine AI with creative design and visual storytelling to help you Let Go, Boss and let your brand shine. By optimizing marketing efforts and automating tedious tasks, we free up your time to focus on growth. From compelling video ads to engaging content, we create marketing that resonates and converts.

🙌 Executive Coaching

My Executive Coaching is rooted in the "Let Go, Boss" philosophy, empowering you to achieve balance and success in both your professional and personal life. Through focused mental and physical well-being practices, I guide you to release stress, achieve your goals, and become the leader you aspire to be. Certified by NFPT and Articulus™, my coaching ensures sustainable success for executives who are ready to Let Go and Grow.

Why Climb Everest? Confronting Fear and Embracing Freedom

Why Climb Everest? Confronting Fear and Embracing Freedom

Why climb Everest? It’s not about the summit—it’s about confronting your fears and embracing the freedom that comes with pushing past limits. The climb revealed that true growth happens when you let g... ...more

Everest

September 21, 20242 min read

Getting Lost on Everest: Lone Wolves, Dead Batteries, and No Communication

Getting Lost on Everest: Lone Wolves, Dead Batteries, and No Communication

Losing my brother on Everest was terrifying and frustrating. Phones died, solar packs failed, and we had no way to communicate. It reminded me that even lone wolves need the pack to survive. Let Go Bo... ...more

Everest

September 21, 20242 min read

Shut Up and Climb: Surviving Everest in Cheap Gear

Shut Up and Climb: Surviving Everest in Cheap Gear

Day 2 climbing tested my patience. Complaining about rented gear wasn’t helping me get to Base Camp. I filmed a video telling myself to shut up and keep going. The real challenge wasn’t the gear—it wa... ...more

Everest

September 21, 20242 min read

Scared But Doing It: Starting the Everest Journey at Lukla

Scared But Doing It: Starting the Everest Journey at Lukla

Fear hit me the moment I landed at Lukla. Scared as hell, unsure if I could handle the altitude, I took oxygen pills and re-geared for the climb. The real challenge wasn’t just the mountain—it was ove... ...more

Everest

September 21, 20242 min read

Crossing the Bridges of Fear: Facing Everest One Step at a Time

Crossing the Bridges of Fear: Facing Everest One Step at a Time

Climbing to Everest Base Camp was about confronting fear and embracing the freedom of letting go. Though I didn’t reach the summit, the real victory came in overcoming self-doubt and finding freedom t... ...more

Everest

September 21, 20243 min read

Nightmares on Everest: Battling Inner Demons at the World’s Edge

Nightmares on Everest: Battling Inner Demons at the World’s Edge

Climbing Everest wasn’t just a physical challenge—it was an emotional battle. Nightmares haunted me each night on the mountain, forcing me to confront fears and regrets. Through the struggle, I found ... ...more

Everest

September 21, 20243 min read

Mount Everest 2024

I help you Let Go Boss

🤖 AI & Automation

With 20 years of experience in Technology Consulting, I specialize in Business Automation and Digital Transformation. Leveraging AI, I streamline marketing, automate tasks, attract leads, and boost sales efficiency for Fortune 500 companies worldwide, including projects across the US, LATAM, Middle East, Africa, and Asia.

💎 Creative Marketing

At Insert Fuel, my passion for AI, automation, creative design, and visual storytelling drives our success. We optimize marketing efforts, automate tasks, attract leads, and boost sales with AI. Our creative services include video ads and lead generation, engaging audiences with compelling narratives and impactful content.

🙌 Executive Coaching

Centered around the philosophy of “Let Go, Boss,” my Executive Coaching focuses on mental and physical well-being, healing, and transformation. Certified by NFPT and Articulus™, I empower executives to release stress, achieve goals, and find balance in their lives. I enhance leadership skills and promote sustainable success in both careers and personal lives.

Mount Everest 2024

Mount Everest 2024

Reach New Heights

Just like reaching the base camp of Mount Everest, achieving peak performance in your business is about overcoming challenges and pushing boundaries.

I help business owners "Let Go Boss" by implementing business automation that clears the path to success. From automating daily tasks to supercharging your sales and marketing, I make sure your business can soar to new heights.

Let me guide you to the top, where growth and efficiency meet.

Let Go Boss

Tap into your inner power, automate your growth, and achieve more with AI-driven solutions.

⚙️ Run with Automation. Fly with AI 🚀

My Passions

Marketing AI & Automation
Marketing AI & Automation
Photography & Videography

Photography & Videography

Coaching as a Personal Trainer
Coaching as a Personal Trainer
Gadgets & Computer Programming
Gadgets & Computer Programming
Oil & Gas Digital Transformation
Oil & Gas Digital Transformation
Playing Different Instruments
Playing Different Instruments
Self-Help & Positive Psychology
Self-Help & Positive Psychology
Backpacking, Travel & Adventure
Hiking, Travel & Adventure
Yoga, Meditation & Guided Breathing
Yoga, Meditation & Guided Breathing

Basim باسم means smiling in Arabic 😃 and I help you Let Go Boss

Basim باسم means smiling in Arabic 😃 and I help you Let Go Boss

Let Go, Boss

Tap into your inner power, automate your growth, and achieve more with AI-driven solutions.

Career Highlights

Helping Business Owners Let Go and Use Automation at Insert Fuel

Colombia 2024

Teaching Storytelling for Sales Class in Rwanda

Kigali 2023

Speaking at Robotic Process Automation Conference in Canada

Calgary 2020

Teaching Storytelling for Sales Class in Dubai

UAE 2018

Automating Oil Fields with Digital Technology in Southeast Asia

Brunei 2013

Automating Complex Work in the Middle East

Oman 2008

Computer Programming 16 Hours a Day in College

Houston 2004

Born to Do Business

Houston 1982

Schedule Meeting

Latest Posts

Why Climb Everest? Confronting Fear and Embracing Freedom

Why Climb Everest? Confronting Fear and Embracing Freedom

Why climb Everest? It’s not about the summit—it’s about confronting your fears and embracing the freedom that comes with pushing past limits. The climb revealed that true growth happens when you let g... ...more

Everest

September 21, 20242 min read

Getting Lost on Everest: Lone Wolves, Dead Batteries, and No Communication

Getting Lost on Everest: Lone Wolves, Dead Batteries, and No Communication

Losing my brother on Everest was terrifying and frustrating. Phones died, solar packs failed, and we had no way to communicate. It reminded me that even lone wolves need the pack to survive. Let Go Bo... ...more

Everest

September 21, 20242 min read

Shut Up and Climb: Surviving Everest in Cheap Gear

Shut Up and Climb: Surviving Everest in Cheap Gear

Day 2 climbing tested my patience. Complaining about rented gear wasn’t helping me get to Base Camp. I filmed a video telling myself to shut up and keep going. The real challenge wasn’t the gear—it wa... ...more

Everest

September 21, 20242 min read

Scared But Doing It: Starting the Everest Journey at Lukla

Scared But Doing It: Starting the Everest Journey at Lukla

Fear hit me the moment I landed at Lukla. Scared as hell, unsure if I could handle the altitude, I took oxygen pills and re-geared for the climb. The real challenge wasn’t just the mountain—it was ove... ...more

Everest

September 21, 20242 min read

Crossing the Bridges of Fear: Facing Everest One Step at a Time

Crossing the Bridges of Fear: Facing Everest One Step at a Time

Climbing to Everest Base Camp was about confronting fear and embracing the freedom of letting go. Though I didn’t reach the summit, the real victory came in overcoming self-doubt and finding freedom t... ...more

Everest

September 21, 20243 min read

Nightmares on Everest: Battling Inner Demons at the World’s Edge

Nightmares on Everest: Battling Inner Demons at the World’s Edge

Climbing Everest wasn’t just a physical challenge—it was an emotional battle. Nightmares haunted me each night on the mountain, forcing me to confront fears and regrets. Through the struggle, I found ... ...more

Everest

September 21, 20243 min read

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