5.0/5 Rating ★ 100+ Reviews

AI Sales Expert.

Marketing Coach. Lifestyle Builder.

I am a Digital Marketing Expert, AI Sales Specialist and Video Storytelling Coach at Insert Fuel and a Luxury Superhost and Community Builder at Let Go Boss.

INSANELY COMMITTED

Simply Obsessed with Perfect 5-Star Reviews

From Houston to Dubai to Medellín, I help people cut through complexity, automate with confidence, and scale with AI. The proof? Consistent 5.0 ratings built on trust, transformation, and impact.

Trusted by Clients Worldwide:

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5.0 ★★★★★

50+ Google reviews

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5.0 ★★★★★

50+ Airbnb reviews

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5.0 ★★★★★

10+ Facebook reviews

My Specialties

About ME

My Name is Basim باسم

For 27 years, I’ve helped businesses turn chaos into clarity with AI, automation, and bold strategy—with freedom as the only goal. From Accenture to Insert Fuel, my path has always been about building systems that outsmart the grind. Stop chasing busy. Start building freedom.

Across five continents, I’ve led transformations that fuel real growth and resilience. Today, through Let Go Boss, I share those lessons with an edge, helping leaders break old rules, scale faster, and thrive on their own terms.

A Little About Me

HOUSTON 1982

My Name Actually Means Smiling in Arabic

I bring positive energy, hard work, and a people-first mindset to every interaction. Everything is personal.

HOUSTON 2004

Computer Programming 16 Hours a Day in College

Developed software, databases, and forecasting tools while mastering full-stack technology skills during intense college learning.

OMAN 2008

Automating Complex Work in the Middle East

Designed and deployed digital monitoring systems for oilfields, enhancing data analysis, automation, and emergency response capabilities.

BRUNEI 2013

Automating Oil Fields with Digital Technology in Southeast Asia

Led full oilfield automation project, reducing cycle times by 78% and saving $50M in operational costs.

UAE 2018

Teaching Storytelling for Sales Class in Dubai

Conducted immersive training on sales storytelling, helping professionals craft compelling narratives that influence client decisions.

CANADA 2020

Speaking at Robotic Process Automation Conference in Canada

Shared insights on AI, automation, and workflow optimization to help organizations increase efficiency and reduce operational costs.

KIGALI 2023

Teaching Storytelling for Sales Class in Rwanda

Taught lawyers and business owners persuasive storytelling techniques to boost client engagement and close more sales.

COLOMBIA 2024

Helping Dreamers Let Go Boss

Guided entrepreneurs through automation strategies to scale businesses, reduce workload, and build freedom-focused, AI-powered operations.

My Career Journey

Insert Fuel

Managing Director

Feb 2020 - Present

Skills: Leadership · Digital Transformation · Technology Integration · Management Consulting · Process Automation · Supply Chain Management

Accenture

Digital Transformation

Feb 2018 - Jan 2020

Skills: Digital Transformation · Technology Integration · Data Management · Management Consulting · Mobile Application Development

Halliburton

Oilfield Automation

Apr 2013 - Jan 2018

Skills: Digital Transformation · Data Management · Process Automation · Supply Chain Management · Cloud Computing

Brunei Shell Petroleum

Engineering & Automation

Jan 2009 - Mar 2013

Skills: Change Management · Project Management · Business Process Design · Digital Transformation · Data Management · Management Consulting

SAIC

Senior Consultant - Business Process Automation

Apr 2006 - Apr 2008

Skills: Change Management · Project Management · Business Process Design · Digital Transformation · Business Analysis · Data Management

Accenture

Business Analyst & Full Stack Software Developer

Oct 2004 - Oct 2006

Skills: Change Management · Requirements Gathering · Business Analysis · Training · Management Consulting · Programming

KEYNOTE SPEAKER

Book Me to Speak at Your Next Event

I use bold stories, humor, and real lessons from business and life to fuel transformation. Whether it’s AI, automation, or growth, my talks connect on a human level and push people to take action. Every keynote is designed to wake people up, shake off limits, and leave them fired up to lead with courage.

Choose a Topic:

Let Go Boss: How to Clone Yourself and Build a Business That Runs Without You

A transformative keynote on using AI, automation, and systems to duplicate your best self, free up your time, and scale a business that thrives even when you’re not in the room.

Serial Killer Marketing: The Power of Emotional Storytelling That Converts

A bold dive into understanding your target audience at a psychological level and attracting them with the same pull as drugs and candy. Learn how to craft stories that stick, spark desire, and drive action.

AI and the Future of Work: Scaling Without Losing the Human Edge

Straight talk on how leaders can harness AI to scale smarter, cut costs, and grow with confidence—without losing authenticity or the human touch that builds lasting trust.

Resources

Explore My Insights

Discover my latest articles and tutorials on business, growth, AI, and automation. These guides are designed to help you save time, scale smarter, and apply what works fast.

Articles

Podcast

Let Go Boss is the podcast for leaders, creators, and doers ready to stop burning out and start building smarter with mindset shifts, AI, and automation. Hosted by Basim Mousilli, it’s built on a real comeback story after divorce, foreclosure, and total burnout.

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Finding Home, Losing Everything, Starting Over | Episode 1

May 19 - Let Go Boss by Basim Mousilli

▶ PLAY

Scale Smarter and Faster with AI-Powered Systems

Ready to grow faster with less grind? Schedule a call with me and see how our Engine powers your business with AI, automation, and creative strategy.

  • Marketing Automation

  • AI Sales Follow-Up

  • Website & Funnel Design

  • AI Content Creation

  • Paid Advertising

5 rating ★ 50+ reviews

My Community

Let Go Boss Community

Join my community to connect with a global network focused on AI, automation, sales, and marketing. It’s my way of giving back, sharing what I’ve learned, and helping others grow with more freedom and less grind.

Thursdays 1PM to 2PM CST

  • Ask me anything every week

  • Learn AI and marketing

  • Get unstuck fast

  • Grow your income

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Weekly on Thursdays @ 1PM CST

✔ Ask me anything every week

✔ Learn AI and get marketing help

✔ Get unstuck fast

✔ Grow your income

MY PROPERTIES

Spaces That Tell My Story of Letting Go and Growing

Every property I’ve built is more than an investment — it’s a reflection of a growth phase in my life. I designed each one with intention, tying the space to lessons of discipline, freedom, creativity, and self-love. Today, they run themselves through automation and trusted teams, allowing me to keep growing while inspiring others to do the same. These properties aren’t just places to stay — they’re chapters of my journey, and a fit for anyone ready to grow into theirs.

5.0/5 Rating ★ 50+ Reviews

Property Experienes

Basecamp 4G

Paradise 5G

Habibi 6G

The Life I'm Building

Voices of My Colleagues

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Get in touch

Partner with Me

I help leaders unlock growth, simplify complexity, and embrace smarter systems—so you can let go, boss, and focus on what matters most.

© 2025 Insert Fuel, LLC